Name of your website?Brazil Overseas Property
Your name?
Patricia Gallagher
Your Location (city, etc)
João Pessoa, Paraíba
Please give us a short summary of your website?
our website was designed to offer people the opportunity to invest in quality Brazilian property, delivering diversified property options for lifestyle change or pure investment.
What inspired you to launch your own website?
with the demand for brazilian real estate in the north east of Brazil, we thought it necessary to launch the property offerings we have to a global audience, and the world wide web is clearly the best way to achieve this.
When did you launch your first website, and what was it?
We launched a site called www.brazilnortheast.com which is still in operation today delivering similar options to our current site.
How did you decide on a name for your website?
The company we operate has always been known as Brazil Overseas, so it was quite natural to suffix property to this already well established name and brand.
What makes it different from other, similar offerings?
We like to think that the Brazilian properties we offer on our site can almost provide a perfect match for the varied requirements we receive, and believe that our offerings are not only quality, but diverse, and therefore we can generally find the right property for any individual or organisation wishing to buy or invest in Brazil.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
We will keep the site as it provides a revenue stream into our business.
How does your investment of time and money balance against your success?
The balance is just about right at this present moment in time, mneaning that we do have time to enjoy life outside of business.
If you had an unlimited development budget for development, how would you change your site?
We believe our site is comprehensive enough at this present moment in time, although several roll-out phases of the site are already planned. If budget was not an inhibiting factor, then more on-line advertising targeting our website could be an option.
If your site got really big, really quickly, would you be able to keep up with the demand?
We believe so, as we have planned ahead and have a business strategy outlined catering for the onsurge that is anticipated for Brazilian real estate investment within the next few years leading up to 2010.
What has been your biggest challenge?
Delivering comprehensive services to our overseas client base who have invested in Brazil and wish to live or retire to Brazil.
What method has been most successful for promoting your website?
Word of mouth and paper based advertising.
How has running your website differed from your expectations?
In general terms we find that it takes more time than anticipated to maintain our Brazilian real estate listings.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
As far as we are concerned our Brazil property sales and rentals website is a secondary resource for revenue generation into our business, so income and popularity from it is not a top prioirty in our minds as of today. It's an additional tool to assist in broadcasting to a global market interested in investing in Brazil, but not the only tool.
What future challenges do you anticipate for the Brazilian real estate market and our company?
We anticipate that the Brazlian real estate market will boom, and as Brazil is now considered to be breaking into the top 10 investment places in the world, our challenge will be to maintain the level of service that we currently offer to our personal and corporate clients who have made property investments in Brazil.
What is your website address?
Brazil Overseas Property
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